Emma Magenta Coaching

You Cause Harm

“I’m afraid that if I pursue this dream,I’ll cause harm,” says my client. Beloved friend,no matter what you do in this life, you cause harm. Just by breathing. By existing. You’re causing harm. You use up precious resources. You take up space and cost money. Your iphone, which you are probably using to read this […]

You DO Know

One morning last week my eyes popped open in panic. I ran downstairs and started scrambling for my phone. My husband called down, “What’s going on? Why are you running around?” “OMG I think today is the day I’m supposed to deliver a presentation to a bunch of yoga studioowners about money mindset!” I cried. […]

Gangster Holiday

“My God!” I blurted out to my client. “This is starting to sound like aHenry Hill Christmas!” This was ten months ago, in January. “Who’s Henry Hill?” she said. “He’s a murderous gangster in the movie Goodfellas,” I said. “But never mind. I just mean that this sounds like a very STRESSFUL, OVERLY FULL day.” […]

Too Soft-Hearted

“I don’t know why all these peoplekeep asking me for discounts!“ said my client. “Okay. Tell me more about the people who ask you for discounts,” I said. “They’re always women,” she said. “Oh and they’re frequently quite affluent. The most recent one was a lawyer in Beverly Hills. And the worst thing was, she […]

You Need the Right Animal

When I was a kid,my whole family was obsessedwith the 1911 race to the South Pole. (Yes, my people are nerds.) Here’s the basic story:Amundsen was a Norwegian guy.Scott was British. These two rivals were determinedto be the first man to set foot on the South Pole. (You will not be surprised to learnthat recent […]